Do you do what the vast majority of people who buy business cards
do?
Give them out to friends and family or post them on a few bulletin
boards and hope for the business to come rolling in?
How about putting them on tables at restaurants (yes business card
spamming is alive and well :( ).
A good one at trade shows is every vendor tossing business cards to
anyone that comes within a few feet of their booth. I guess they heard
about the old network marketing 3-foot rule!
Okay enough of that!
Wait! I'll admit there are some business's,
biz opps for example, that have a huge potential market and some of
those strategies could work. But for most businesses it's just a waste
of a good business card.
And that's unfortunate, because your business card can be powerful
and effective direct marketing tools...
So in direct marketing you don't pass them all around and hope for
the best.
What you do is:
1. Find people that would be interested in your offering (a prospect
in marketing speak).
2. Talk with them and see if they really are interested in your business.
3. Then give them your business card, and just point out some of the
benefits that your business provides (highlight or write them on the
card).
(So you have someone interested in your product or service and they
ave a way to get in touch with you. Let them know that you'll follow-up
with them and...)
4. Now your job is to follow-up with them and ask the right questions
to help them understand why it is in their best interest (if you really
believe it is BTW) to become your client.
Sure it's easier said than done. Hey most things are.
But, it's a simple business cards marketing formula and will
work wonders with virtually any business.
Want to know how to make your business cards pull in more leads and more
sales? Get more tips from Mark at the Business Cards Center (http://www.BusinessCardsCenter.info)!
Please feel free to republish this article as long as you include this "About the author" section.
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